How We Got Here

In 1995, founder and CEO, Joey Reiman, knew the advertising business was about to change. He had a revelation that marketing and business could do better, that it could work to change not just public perception but also public life.

So he closed his 200 million dollar agency and opened BrightHouse. The original "Ideation Corporation™," BrightHouse provided a radical concept for the business world – Ideation – the process of forming powerful ideas to guide strategies and tactics.

BrightHouse began as the world's first ideation company, improving society and the planet with the biggest idea of all, purpose.