Purpose-Driven Branding and Marketing

Every day, thousands of brands compete for attention. Perhaps several hundred spark loyalty. But only a small handful will earn unconditional love.

These are the brands with purpose, the brands that take a stand. People are searching for meaning and will become advocates for brands that are not only reliable and trustworthy, but also stand for something bigger - brands89% of millennials are likely to switch from one brand to another if the second brand is associated with a good cause. that share their personal values.

This is bigger than CSR marketing. It's bigger than cause marketing, bigger than anything a cause marketing firm can deliver. This isn't corporate social responsibility; it's corporate social opportunity. This is how meaning makes money.