Master Idea™: The Path to Purpose

Everyone's talking about purpose. We've been working on purpose for almost two decades. Our proprietary process results in a purpose articulation that we call the Master Idea™. The Master Idea™ articulates why an organization is here.When employees have purpose, they can believe in the organization's core values and are 300% more likely to believe their work is continually challenging; 200% more likely to feel energized when thinking about the job.

The Master Idea™ by Joey Reiman Download PDF It's the beacon that aligns all stakeholders, programs, products, services, partnerships and communications. A Master Idea™ challenges leadership to redefine success to include the impact their organization has on society.

Authenticity is what separates a Master Idea™ from what we call "purpose washing." For a purpose, or Master Idea™, to be effective, it must be derived from a company's ethos, an organization's core values. This is what makes you distinctive rather than competitive. It's what gives you permission to do something greater for society, to be a truer version of yourself.

When an organization has an authentic Master Idea™, no competitor can replicate nor replace it.
Read more...