Ideation

BrightHouse vetted the term "ideation" into the business community in 1995. Adapted from psychology, we thought the notion of ruminating could have powerful implications for businesses that seldom have time to stop and think.

Over sixteen years, we've developed an ideation process and technique that builds strategies and tactics, new products and acquisition screens, HR programs and practices, consumer-facing acts and communications—all aligned with an organization's purpose.

There are plenty of strategic development firms, plenty who do ideation consulting, but there is only one place that birthed the notion and nurtured it into a proprietary ideation process that has driven dramatic revenue for organizations from Goldfish to Graco to MetLife.