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Advertising agencies create tactics. Consultancies craft strategies. We excavate what drives both.
Over a sixteen-week period we will escort you on the journey of purpose, starting with your ethos, mobilizing your culture, aligning and elevating your values, to inspiring more robust strategy and tactics. When the journey is complete, you will have what we call a Master Idea™, or purpose articulation, brand narrative, guiding principles and values, a Master Idea™ film and illustrations that bring purpose to life for internal and external audiences.
The power of the concept BrightHouse calls a Master Idea™ is understanding universal and timeless human truths against which you can position brands to make a difference in people's lives.