Who We Are

BrightHouse is the original Ideation Corporation™. As a matter of fact, our founder invented the concept of ideation in 1995.

We are a global consultancy of thinkers creating commercial success through social value. We’re creating a world where new ideas reign, where corporate values mirror human values and where higher earnings link with higher purposes.

Together, we create unprecedented work in defining companies, creating innovation that keeps them on the cutting edge and dramatically increasing their financial, intellectual and emotional revenues. We are top-tier strategists, award-winning artists, and an unparalleled luminary network of Nobel Prize winners, best-selling authors, distinguished professors of anthropology, sociology, literature, religion and philosophy—even an astronaut.
     
  Joey Reiman
Thinker / Chief Executive Officer
 
 
As founder of BrightHouse, the world’s first Ideation Corporation™, Joey Reiman decided to offer companies a revolutionary way of thinking that promised to change the way they did business, forever. Over the past 25 years, Joey has emerged as one of the nation’s foremost visionaries and leading authorities on thinking and marketing. He is the best-selling author of several books, including Thinking for a Living, Success: The Original Handbook, and The Best Year of Your Life…Make it Happen Now! A world-renowned speaker, he provides listeners with the inspiration and foresight needed to become leaders of the future. Next year, Random House will publish Joey’s latest book, Business at the Speed of Molasses, which promises to speed up the ideas revolution by slowing business down so that it may be more purposeful, passionate and profitable.

A graduate of Brandeis University, Joey has won more than 500 creative awards in national and international competitions, including the Cannes Film Festival. Joey also teaches a course on ‘Ideation’ as an adjunct professor at Emory University’s Goizueta Business School.

 
     
  Cathy Carlisi
Thinker / Chief Creative Officer
 
 
Cathy Carlisi is leader of the BrightHouse creative engine. Cathy has worked for agencies such as Carmichael Lynch and Fallon in Minneapolis, as well as for several agencies in Atlanta, including Babbit and Reiman. Cathy’s work has appeared in national and international award shows such as The One Show, Communication Arts, The New York Art Directors Annual, Graphis Advertising Annual, Archive, The Minneapolis Show, Print Regional Design Annual and the Addys—including Best of Show. She has worked for world-class organizations such as CNN, Daewoo, Vanity Fair, Lee Apparel, Northwest Airlines, Delta Air Lines, Avia, Russell Athletic, Rollerblade, Schwinn, Energizer, The Cartoon Network, BellSouth, Firstar Bank, Graco, Children's Defense Fund, Georgia-Pacific, Coca-Cola, and the United States Forest Service. She is also a published poet and graduate of The University of the South—Sewanee, where she received Magna Cum Laude/Phi Beta Kappa distinction.
 
     
  Luminaries
 
BrightHouse has created the largest and most distinguished Luminary Network on the planet. We engage these top scholars and experts on all our projects to provide divergent and unprecedented thinking and insight.

Philip Kotler Edgar Mitchell David Edwards Horst Schulze
William J. Doherty Kary Mullis Norman Blake Nathalie Dupree
Andrea Hershatter Niall Slater Bradd Shore Deborah M. Gordon
Diana Robertson Rick Gilkey Millard Fuller Scott Snook
Karen Reivich Peter J. Brown John McClymer J. Walker Smith
Mark Pesce Angelika Bammer David Wolfe Allison Druin
Robert Watson Clinton Kilts Chekitan Dev Ed Ruggero
Sam Keen Gregory Nobles Kevin Lane Keller  
 
     
  Things We Do  
 
Some Ideas Are Bigger Than Others
They’re called Master Ideas™. Our Master Idea process uncovers the inspiring, authentic purpose of a company through the 4 I’s® process of Investigation, Incubation, Illumination and Illustration. We help bring it to life across the company and
into the marketplace. The Master Idea aligns ideals, values and objectives and is the driver of strategic direction for an organization.

Success And Significance
The goal of SAS is to achieve commercial success through social value. We develop strategies advancing long-term profitability by elevating the role of corporate social responsibility and sustainability in business to enhance the lives of all stakeholders—associates, customers, investors, consumers and the global community.

The Brand is Now. The Stand™ is Next

Brands create iconography, ads and experiences. Stands create flags, advocates and movements. Brands are inanimate. Stands are alive. People don’t buy your brand, they buy what you stand for. We bring organizations into the era of The Stand by helping them take an authentic, clear and meaningful position as a company so they can unequivocally say: this is why I’m here and here is why that’s important.

Innovate Or Evaporate
In today’s business climate, innovation isn’t a luxury, it’s a necessity. We’ve built our reputation on optimizing conventional innovation methodologies and providing groundbreaking processes to create unprecedented new business lines, products and services.

The Birthplace Of Ideation
The word "ideation" made its way into the world of marketing and innovation through our founder, Joey Reiman. His book, Thinking For a Living, published in 1998, still serves as a manifesto for thinkers and the ideation revolution. One way we put his ideas to work is by bringing great minds together around one table for intense and focused ideation sessions where we apply proprietary techniques to discover breakthrough solutions to critical issues.

Guided By Nature
Working brighter means using nature as a partner and guide. In our BrightGreen workshops, we help organizations discover the power of biomimicry by examining nature's design to optimize thinking and productivity and minimize wasted time and resources.
 
     
  Client List  
 
Coca-Cola Red Lobster Hitachi Expo Design Center
Delta Emory University Dex Media ESPN
Graco Gevity Mirant Georgia-Pacific
Expedia.com MetLife The Metropolitan Museum of Art Children's Healthcare of Atlanta
Interface Brown-Forman 1996 Atlanta Paralympic Games Cartoon Network
The Home Depot United Way Bluegreen Homebanc
Pepperidge Farm Miraval Pink Magazine Plane Delicious
Six Continents Coty Dixie Randstad
     
  Contact
 
Contact: JReiman@thinkbrighthouse.com

Atlanta
790 Marietta Street P: 404-240-2500
Atlanta, GA 30318 F: 404-240-2501

Brasil
AI. Tocantins, 11th floor P: 4191-8391
Alphaville - Sao Paulo/Brasil 06411-020 F: 4191-8392

Scandinavia
Solvgade 10, 5 P: (+45) 7026.9926
DK-1307 Copenhagen K, Denmark F: (+45) 3332.0078