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The global source and resource for purpose driven organizations http://www.thinkbrighthouse.com/blog 2012-05-17T22:33:51Z Joomla! 1.5 - Open Source Content Management 2011-10-10T19:09:42Z 2011-10-10T19:09:42Z http://www.thinkbrighthouse.com/blog/2011/10/10/39-httpthinkbrighthousecomblog20111010-we-need-more-jobs

The way to create more jobs is to get back into the job of creating. That is how our country became great -- by invention, innovation, and improvement -- the stuff of Steve Jobs. The path to prosperity is not bail-outs or sit-ins but big thinkers thinking big ideas that, when put to work, make the world work better. Our economy is not fueled by money as much as by meaning -- wanting to make wthat Steve Jobs called "a ding in the universe." With great purpose comes great profit. More people like Jobs is the best way to create more jobs.

The way to create more jobs is to get back into the job of creating. That is how our country became great -- by invention, innovation, and improvement -- the stuff of Steve Jobs. The path to prosperity is not bail-outs or sit-ins but big thinkers thinking big ideas that, when put to work, make the world work better. Our economy is not fueled by money as much as by meaning -- wanting to make wthat Steve Jobs called "a ding in the universe." With great purpose comes great profit. More people like Jobs is the best way to create more jobs. 2011-06-19T00:10:02Z 2011-06-19T00:10:02Z http://www.thinkbrighthouse.com/blog/2011/06/18/2-purpose-you-cant-wing-it

KFC is fried. In what appears to be a pitiful example of purpose-washing, KFC has linked themselves to the Juvenile Diabetes Research Foundation-- you buy mega-jugs of soda and they will pour some money into what has become known as a cause marketing partnership. We know you meant well colonel, but purpose has to be noble and tied to your ethos.

KFC is fried. In what appears to be a pitiful example of purpose-washing, KFC has linked themselves to the Juvenile Diabetes Research Foundation-- you buy mega-jugs of soda and they will pour some money into what has become known as a cause marketing partnership. We know you meant well colonel, but purpose has to be noble and tied to your ethos. 2011-06-05T21:00:28Z 2011-06-05T21:00:28Z http://www.thinkbrighthouse.com/blog/2011/06/05/3-do-different-seminar

Excited to announce that our Founder and CEO Joey Reiman will speak at the Nørgård Mikkelsen Do Different seminar next week in Copenhagen alongside Christian Stadil and in conjunction with BrightHouse Denmark. He'll be talking about how how passion and purpose are the road to profit, about the value of slow thinking, and about how great ideas can create both social and economic value.

Excited to announce that our Founder and CEO Joey Reiman will speak at the Nørgård Mikkelsen Do Different seminar next week in Copenhagen alongside Christian Stadil and in conjunction with BrightHouse Denmark. He'll be talking about how how passion and purpose are the road to profit, about the value of slow thinking, and about how great ideas can create both social and economic value. 2011-05-11T14:46:32Z 2011-05-11T14:46:32Z http://www.thinkbrighthouse.com/blog/2011/05/11/22-press

Idea for Sale I search for people who are thinking forward into the next quarter century—not just the next quarter—for their shareholders. I think that stereoscopic vision where you’re focused on both the next quarter and the next quarter century is the kind of leader that hires BrightHouse. - Expert Access, 2011

Idea for Sale I search for people who are thinking forward into the next quarter century—not just the next quarter—for their shareholders. I think that stereoscopic vision where you’re focused on both the next quarter and the next quarter century is the kind of leader that hires BrightHouse. - Expert Access, 2011 2011-04-29T21:01:34Z 2011-04-29T21:01:34Z http://www.thinkbrighthouse.com/blog/2011/04/29/4-royal-wedding-a-lesson-for-marketers

Britain has always been ahead of the US when it comes to marketing and today was no different. Yet it was not David Ogilvy teaching us what creates engagement but Will and Kate's marriage. As 2 billion people tuned in including my teenage boys, we witnessed brand love--that of the monarchy--rare in today's fickle market. Here are the 3 Royal lessons: 1) Be Authentic: Princess Kate did not walk down the aisle with just her Prince but with all the Kings and Queens before her. Brands today will be anything you want as long as you buy them. But genuine brands who lead with their history have the brightest futures. 2) Surprise and Delight: Baited eyes were on the Goring Hotel entrance as we all waited to catch a glimpse of Kate and her surprise dress. And that kiss? We are their loyal subjects for life. 3) Package Good: The world saw the power of goodness on April 29th. Marketers take note. It's not just a product you're selling but a higher order ideal--a purpose. Marketers who want engagement will get only that far with conventional tactics but if you want an enduring marriage with your customers that will take true love.

Britain has always been ahead of the US when it comes to marketing and today was no different. Yet it was not David Ogilvy teaching us what creates engagement but Will and Kate's marriage. As 2 billion people tuned in including my teenage boys, we witnessed brand love--that of the monarchy--rare in today's fickle market. Here are the 3 Royal lessons: 1) Be Authentic: Princess Kate did not walk down the aisle with just her Prince but with all the Kings and Queens before her. Brands today will be anything you want as long as you buy them. But genuine brands who lead with their history have the brightest futures. 2) Surprise and Delight: Baited eyes were on the Goring Hotel entrance as we all waited to catch a glimpse of Kate and her surprise dress. And that kiss? We are their loyal subjects for life. 3) Package Good: The world saw the power of goodness on April 29th. Marketers take note. It's not just a product you're selling but a higher order ideal--a purpose. Marketers who want engagement will get only that far with conventional tactics but if you want an enduring marriage with your customers that will take true love. 2011-03-03T22:04:43Z 2011-03-03T22:04:43Z http://www.thinkbrighthouse.com/blog/2011/03/03/5-march-forth-why-your-company-should-take-the-day-off-to-take-the-day-on

March 4th is the day to March Forth on our dreams. The March Forth movement started nearly two decades ago when, as a partner of then Babbit & Reiman Advertising, I wanted to give our employees a day for themselves to do nothing but focus on their dreams – on where they really wanted to go in their lives. In the 1980s it was fashionable to work 24/7. I was one of those workaholics. I even had a sign prominently displayed in my office that read, “Sunday is the day of rest, for the rest.” So what do you give the most dedicated and determined workers on your staff? Their own day to take action on their own dreams.

March 4th is the day to March Forth on our dreams. The March Forth movement started nearly two decades ago when, as a partner of then Babbit & Reiman Advertising, I wanted to give our employees a day for themselves to do nothing but focus on their dreams – on where they really wanted to go in their lives. In the 1980s it was fashionable to work 24/7. I was one of those workaholics. I even had a sign prominently displayed in my office that read, “Sunday is the day of rest, for the rest.” So what do you give the most dedicated and determined workers on your staff? Their own day to take action on their own dreams. 2011-02-15T22:16:04Z 2011-02-15T22:16:04Z http://www.thinkbrighthouse.com/blog/2011/02/15/8-purpose-the-future-of-advertising

There likely weren’t many well-established marketing firms that read Danielle Sacks’s recent article in Fast Company, "The Future of Advertising: Mayhem on Madison Avenue," that felt vindicated. Yet, rather than abdicating our four hundred thousand year-old upright posture and skulking around on ancestral all-fours like the ad execs in the article, we stood erect, chests out, chins up, fists in the air. BrightHouse has been a proponent of reaching individuals through meaningful and direct methods versus mass media for nearly two decades. Hardly adversarial with advertising agencies, we frequently partner with and help them become believers in our long-standing conviction, “If you’re paying for the media, you have the wrong message.” Not as sexy as Fast Company’s quotation from Jon Bond, but equal in character, "Marketing in the future is like sex. Only the losers will have to pay for it."

There likely weren’t many well-established marketing firms that read Danielle Sacks’s recent article in Fast Company, "The Future of Advertising: Mayhem on Madison Avenue," that felt vindicated. Yet, rather than abdicating our four hundred thousand year-old upright posture and skulking around on ancestral all-fours like the ad execs in the article, we stood erect, chests out, chins up, fists in the air. BrightHouse has been a proponent of reaching individuals through meaningful and direct methods versus mass media for nearly two decades. Hardly adversarial with advertising agencies, we frequently partner with and help them become believers in our long-standing conviction, “If you’re paying for the media, you have the wrong message.” Not as sexy as Fast Company’s quotation from Jon Bond, but equal in character, "Marketing in the future is like sex. Only the losers will have to pay for it." 2011-02-15T22:12:22Z 2011-02-15T22:12:22Z http://www.thinkbrighthouse.com/blog/2011/02/15/7-the-brighthouse-film

Learn more about what we do from BrightHouse Pictures' latest film:

Learn more about what we do from BrightHouse Pictures' latest film: 2011-01-22T22:10:26Z 2011-01-22T22:10:26Z http://www.thinkbrighthouse.com/blog/2011/01/22/6-case-study-secret

Situation BrightHouse first partnered with P&G's antiperspirant and deodorant brand for women, Secret, to elevate its purpose—helping women be more fearless—by linking it to the brand's ethos. Later, BrightHouse helped the brand bring its purpose to life through an act that blew people away (a "BPA").

Situation BrightHouse first partnered with P&G's antiperspirant and deodorant brand for women, Secret, to elevate its purpose—helping women be more fearless—by linking it to the brand's ethos. Later, BrightHouse helped the brand bring its purpose to life through an act that blew people away (a "BPA"). 2010-10-29T21:18:49Z 2010-10-29T21:18:49Z http://www.thinkbrighthouse.com/blog/2010/10/29/9-the-most-exciting-time-to-be-in-marketing

Not since the birth of our nation has there been a more exciting time to be in marketing. America has its roots in marketing. Thirteen brands, then called colonies, had their own cultures, values, strategies, logos (flags) and taglines (mottos). Philosopher, statesman and arguably this nation’s first great account planner, Ben Franklin, brought all thirteen brands together at a conference in Philadelphia, which sported his pithy theme: "If we don't hang together, we will surely hang separately." This message roped them in rather quickly by offering this disparate group of brands something bigger than anyone of them - the purpose of "We The People."

Not since the birth of our nation has there been a more exciting time to be in marketing. America has its roots in marketing. Thirteen brands, then called colonies, had their own cultures, values, strategies, logos (flags) and taglines (mottos). Philosopher, statesman and arguably this nation’s first great account planner, Ben Franklin, brought all thirteen brands together at a conference in Philadelphia, which sported his pithy theme: "If we don't hang together, we will surely hang separately." This message roped them in rather quickly by offering this disparate group of brands something bigger than anyone of them - the purpose of "We The People."