BrightHouse is the original ideation and purpose consultancy. Founded in 1995, BrightHouse is a global consultancy of thinkers creating commercial success through social value. We're creating a world where new ideas reign, where corporate values mirror human values and where higher earnings link with higher purposes. The BrightHouse Blog contains our thoughts on purpose and value based strategy.

March 4th is the day to March Forth on our dreams. The March Forth movement started nearly two decades ago when, as a partner of then Babbit & Reiman Advertising, I wanted to give our employees a day for themselves to do nothing but focus on their dreams – on where they really wanted to go in their lives.

In the 1980s it was fashionable to work 24/7. I was one of those workaholics. I even had a sign prominently displayed in my office that read, “Sunday is the day of rest, for the rest.” So what do you give the most dedicated and determined workers on your staff? Their own day to take action on their own dreams.

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There likely weren’t many well-established marketing firms that read Danielle Sacks’s recent article in Fast Company, "The Future of Advertising: Mayhem on Madison Avenue," that felt vindicated. Yet, rather than abdicating our four hundred thousand year-old upright posture and skulking around on ancestral all-fours like the ad execs in the article, we stood erect, chests out, chins up, fists in the air.

BrightHouse has been a proponent of reaching individuals through meaningful and direct methods versus mass media for nearly two decades. Hardly adversarial with advertising agencies, we frequently partner with and help them become believers in our long-standing conviction, “If you’re paying for the media, you have the wrong message.” Not as sexy as Fast Company’s quotation from Jon Bond, but equal in character, "Marketing in the future is like sex. Only the losers will have to pay for it."

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Learn more about what we do from BrightHouse Pictures' latest film:

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Diana NyadSituation

BrightHouse first partnered with P&G's antiperspirant and deodorant brand for women, Secret, to elevate its purpose—helping women be more fearless—by linking it to the brand's ethos. Later, BrightHouse helped the brand bring its purpose to life through an act that blew people away (a "BPA").

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Not since the birth of our nation has there been a more exciting time to be in marketing. America has its roots in marketing. Thirteen brands, then called colonies, had their own cultures, values, strategies, logos (flags) and taglines (mottos).

Philosopher, statesman and arguably this nation’s first great account planner, Ben Franklin, brought all thirteen brands together at a conference in Philadelphia, which sported his pithy theme: "If we don't hang together, we will surely hang separately." This message roped them in rather quickly by offering this disparate group of brands something bigger than anyone of them - the purpose of "We The People."

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