KFC is fried. In what appears to be a pitiful example of purpose-washing, KFC has linked themselves to the Juvenile Diabetes Research Foundation-- you buy mega-jugs of soda and they will pour some money into what has become known as a cause marketing partnership.

We know you meant well colonel, but purpose has to be noble and tied to your ethos.

Excited to announce that our Founder and CEO Joey Reiman will speak at the Nørgård Mikkelsen Do Different seminar next week in Copenhagen alongside Christian Stadil and in conjunction with BrightHouse Denmark.

He'll be talking about how how passion and purpose are the road to profit, about the value of slow thinking, and about how great ideas can create both social and economic value.

Idea for Sale
I search for people who are thinking forward into the next quarter century—not just the next quarter—for their shareholders. I think that stereoscopic vision where you’re focused on both the next quarter and the next quarter century is the kind of leader that hires BrightHouse.

- Expert Access, 2011

Britain has always been ahead of the US when it comes to marketing and today was no different. Yet it was not David Ogilvy teaching us what creates engagement but Will and Kate's marriage. As 2 billion people tuned in including my teenage boys, we witnessed brand love--that of the monarchy--rare in today's fickle market. Here are the 3 Royal lessons: 1) Be Authentic: Princess Kate did not walk down the aisle with just her Prince but with all the Kings and Queens before her. Brands today will be anything you want as long as you buy them. But genuine brands who lead with their history have the brightest futures. 2) Surprise and Delight: Baited eyes were on the Goring Hotel entrance as we all waited to catch a glimpse of Kate and her surprise dress. And that kiss? We are their loyal subjects for life. 3) Package Good: The world saw the power of goodness on April 29th. Marketers take note. It's not just a product you're selling but a higher order ideal--a purpose. Marketers who want engagement will get only that far with conventional tactics but if you want an enduring marriage with your customers that will take true love.